Complementary shapes, colors, fonts and images, a good logo also imparts a message without delivering a full sales pitch, designed with a wide range of scalability; enabling it to be printed at any size and, in some cases, even without color. But unless you specialize in graphic design, it can be tough to come up with ideas that cut to the core of your product or service. Here’s how to get started.
The 5-step process of logo design
The best logos are those that contain a concept or “meaning”, often revealing the unique aspects of your specific product or service. So when creating your logo design, focus your attention on these five points:
1. Keep it Straightforward
Keep it simple and straightforward while incorporating something unexpected or unique. In doing so, you’ll create an image that is recognizable, versatile, and, most importantly, memorable. You’ll find 80 great examples of design simplicity at Hongkiat.
2. Make it Unforgettable
As mentioned above in the principles of simplicity, it’s crucial for your logo to be memorable, and simplicity helps this. So to create that unforgettable logo, select an easy-to-read font, limiting yourself to your company name and a short tagline (again, keeping it simple). Then select an image that represents your core offering, paying particular attention to the images often associated with your line of business, and strive to use that imagery that is unique. At Coroflot, you’ll find an endless selection of examples that do exactly that.
3. Make it Timeless
If you’re like most business owners, you’ve got a plan for the future—and that plan involves growth. So when designing a logo, figure out where you plan to be in 5, 10 or even 20 years. This insight can guide you in the elements you select and keep you from designing something that relies on trends (which aren’t timeless). If you’re designing a logo for short-term use, trendier elements can be highly effective. But if you need your logo to work for years to come, it’s best to stick with colors, fonts and artwork that you know will still be relevant over a longer period of time. The Web design blog at 1st Web Designer provides a wealth of inspiration, featuring great timeless logos.
4. Make Sure its Adaptable
From your business card to your website, your logo should look good at any size. One of the easiest and most cost-effective ways to ensure your logo will look good big or small, is to create it using a logo maker like the web-based platform provided by Free Logo Services (or some type vector creation tool). Providing your finished logo in the vector file format, you can easily bring your logo onto any surface without having to worry about pixilation or any similar losses of quality.
5. Make it Relatable
Are you creating the right logo for the right customer? Your core product or service offering should define the key images and text that go into your logo, as well as the style. For example, if you sell real estate by the beach, bright colors and the image of a palm tree would be a place to start. In the same way, a commercial real estate firm would include tall buildings, darker colors and other more formal elements. As an example, consider some of the brand-specific themes you’ll find at fearlessflyer.
What are some services or places you find great inspiration for your logo design? What are some of the key ideas you focus on when developing them?
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